Now while the design stage is taking place, the other cogs in the chain will be slowly turning, aware of the exciting new challenge that will be coming down the line! In a supply chain, the links are all carrying out their respective roles simultaneously; one does not start when the previous function stops.
When a business is looking to introduce new products, make changes to their current offerings, or even try to win new markets or increased market share, it is vital that every part of the supply chain is aware to allow them time to plan and prepare accordingly.