The relationship between marketing and other functions of an organisation
Marketing is the role of applying various techniques and tools to achieve marketing objectives, which will support organisational objectives. Marketing is about the needs and wants of customers, and is an organisation-wide function about understanding customers and finding out ways to provide products or services that customers demand.
The Marketing Department within an organisation plays a pivotal role in promoting the vision and mission of an organisation, it coordinates and produces all materials relating to the organisation, and they reach out to prospective customers and investors to create the organisational image that best represents an organisation.