Objectives must be SMART: Specific, Measurable, Attainable, Relevant and Time Based
Figure 3: SMART Objectives
An example of a SMART logistics objective is: to reduce the per mile cost of fuel and maintenance by 5% within 6 months. This objective is specific and measurable as a Vehicle Management system is capable of recording this data. 5% is a modest figure which should be achievable. It is relevant because achieving this will ultimately improve asset utilisation and reduce operational costs. By setting a 6 month target, the objective is also time-based.