There are four strategies that focus on aspects of the marketing mix to create and deliver value and to develop sustainable competitive advantages,
- Customer Excellence
- Operational Excellence
- Product Excellence
- Locational Excellence
When devising a marketing plan, a marketing manager may meet with employees in operations, sales and administration to create and identify the marketing goals, they will also set a date for the goals to be met. Objectives of a strategic marketing plan can include:
- The setting of realistic objectives
- The creation of organisations tactics that are more effective
- Taking past marketing failures into account
- Improving performance
- Identifying the most important ways that organisations operations must change.