Some applications of Artificial Intelligence within Marketing are,
- Computerised neural networks
- Customer relationship management
- High tech data mining allow companies a detailed view of how particular segments of the customer base react to a product or service
- Analytics could help companies follow and understand buying patterns so they can react more quickly to changes in the marketplace.
The AI-Empowered Marketer: How Artificial Intelligence Enhances the Marketer (Marketo, 2019)